Typographic Education

By the Mergenthaler Linotype Company

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The standard textbook account of 20th century typography is framed in terms of Great Men (and one woman, who at first had to write under a male pen name) as a history of design and aesthetics which evolved through a succession of important artistic movements. It wasn't so. Word-for-billions-of-words the history of typographic design from the late 19th century through the middle of the 20th was cranked out by jobbing printers and daily newspapers, guided by columns in The Inland Printer and by the publications of the Mergenthaler Linotype Company. (Among the manufacturers, only the English Monotype company even came close to the influence Mergenthaler Linotype had.)

Of course, often the typographic showings (at least those beyond one-line specimens) in the ../ Specimen Books and Individual Specimens and Typographical Promotion Notebooks constitute an education in typography themselves. Here, though, are books specifically intended as didactic.

I'll start with the two major companies in the US, and then (when material is available) proceed alphabetically.

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Mergenthaler Linotype

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Intertype (US)

[TO DO]

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