Linotype Typographic Promotion, 1920s

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There are four possible orders here: alphabetical, by typeface or subject, by printing code (if given), or by date (when known). Since an important point in these records is understanding the development of Linotype typography, I'll pick chronological.

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Ruled Forms and Leader Work

Ruled Forms and Leader Work on the Linotype. This was published without date, but as it was also published without prining code it presumably predates the adoption of Mergenthaler printing codes in the late 1920s. I am only assuming, however, that it does date from the 1920s; it could well be earlier. It is online at Bill Spurling's

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Antique No. 1 (1924)

Antique No. 1 [with] Antique No. 1 Italic [and] Special Small Caps . 312.041 (June, 1924). Compare this to Antique No. 1 (also 313.041, reprinted May 1928) which bears the same printing code and treats of the same general subject (Antique No. 1), but is an entirely different document.

This 1924 document is the earliest dated Mergenthaler document I've found so far which carries a numeric (but not yet alphanumeric) printing code: 312.041.

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Rogers Tabular Matrices (1925)

312.67 (January, 1925).

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No. 12 with Gothic No. 11 for Telephone Directories (1925)

7 Point No. 12 with Gothic No. 11: A New Type Face for Telephone Directories of Two and Three-column Format . 312.9121 (Reprinted March, 1925).

It is interesting to compare this to Mergenthaler's 1908 booklet on setting telephone directories, Why Talk About It?

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Gothics Nos. 31 & 32 (Lining) (1925)

Gothic No. 31 and Gothic No. 32 (Lining). 312.4631 (Reprinted March, 1925).

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Gothics Nos. 32 & 33 (Lining) (1926)

"Linotype Lining Gothics." Gothic No. 32 with Gothic No. 33: Showing Four Graded Sizes Each of 12 Point and 6 Point In a Complete Series . 312.4632 (Reprinted February, 1926).

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The Linotype Jenson Series (1925)

312.50 (Reprinted Febuary, 1926).

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Linotype Outline Series (1926)

Linotype Outline Series: De Vinne Outline with Italic. De Vinne Outline with Bold Face No. 6. Gothic Condensed Outline. Condensed Outline. 312.59 (Reprinted April, 1926).

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Garamond Decorative Material (1928)

Garamond Decorative Material Designed by T. M. Cleland 312.451 (February, 1928). This appeared as an insert in the February 1928 reprint of Linotype Decorative Material following page 30. It also appeared in the 1929 reprint of the same book, but, curiously, in that version the printing code and date were omitted.

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Antique No. 1 (1928)

Antique No. 1 [with] Antique No. 11 [and] Special Small Caps . 312.041 (May, 1928). Compare this to Antique No. 1 (also 313.041, June 1924) which bears the same printing code and treats of the same general subject (Antique No. 1), but is an entirely different document.

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[New] Linotype Matrix Slides (1929)

A New Group of Linotype Matrix Slides. 350.012 (April, 1929). This appeared as an insert in the April 1929 reprint of Linotype Decorative Material following page 84.

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Linotype Typographic Developments, No. 1 (October, 1934)


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Linotype Typographic Developments, No. 2 (November, 1934)


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Linotype Typographic Developments, No. 3 (February, 1935)


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Linotype Typographic Developments, No. 4


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Linotype Typographic Developments, No. 5 (June, 1935)

322.135-F-N-20X. This document is also interesting because it is the earliest dated example that I've yet found of an alphanumeric Mergenthaler printing code (322.135-F-N-20X, vs. just 322.133 of February 1935).

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Linotype Typographic Developments, No. 6 (August, 1935)


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Linotype Typographic Developments, No. 7 (November, 1935)

322.137-K-N-20X. Six pages, tri-fold.

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Linotype Typographic Developments, No. 8 (February, 1936)


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Linotype Typographic Developments, No. 9 (April, 1936)

322.139-D-O-20X. Six pages, tri-fold.

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Linotype Typographic Developments, No. 10 (July, 1936)

322.1310-G-O-20X. Eight pages, stapled.

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Linotype Typographic Developments, No. 11 (October, 1936)

322.1311-J-O-20X. Previous numbers of this series were either folded or tri-folded. Each page was therefore half of the cut sheet. No. 11 reduced the page size in half again, so that each page is 1/4 of the cut sheet. It was folded twice, as if an eight-page booklet were being made. However, an actual booklet would then have been bound on the second fold and cut on the first one. This was not done here, but instead it was three-hole punched along the first fold s if it had been printed like the earlier numbers in this series. This means that folded up fully p. 1 and p.8 (the front and back) can be read normally. Pages 4 and 5 (the "centerfold" upon opening the second fold) can also be read nomrally. However, the remaining pages cannot be read without opening up the first fold. This makes a poster containing four small pages, which would have been numbered 3, 6, 2, 7 (left-to-right, top-to-bottom) if the first fold had been cut (as it would have been were this in fact a booklet). There is no sensible way to present this paper artifact digitally in two dimensions.

[click image to read at The Internet Archive]

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Corona (1951)

Corona. (Brooklyn, NY: Mergenthaler Linotype Company, 1951.) Printing code: 312.19-J-PP-23X ("PP" = 1951)

The icon at left links to a presentation of this booklet at The Internet Archive, where it may be read online conveniently or downloaded in various formats. Here is a local copy of the PDF (190 Megabytes): mlc-corona-312-19-J-PP-23X-1951-0600rgbjpg.pdf

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