Explaining the Linotype. Promoting the Mergenthaler Linotype Company and its products. The Teletypesetter as a system.
The circa 1949 "Linotype Sales Manual," courtesy of William Spurling ( http://www.linotype.org/).
The Linotype Bulletin. Technical advertising postcards.
Machines and Product Lines
Subsystems and Components
Driving. Magazines and Magazine Racks. Mold Cooling. Pots, Heaters and Temperature Controllers. Quadders. Spacebands.
Accessories, Parts and Supplies
Operator's Accessories (chairs, lamps, cabinets).
Branding and Identity
Throughout their existence as a manufacturer of hot metal equipment, the original Mergenthaler Linotype Company did an exceptional job at establishing their brand identity. Here are studies of a few examples.
"The Hand that Keeps the World Informed."
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