Mergenthaler Linotype Sales Literature

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General Overviews

Explaining the Linotype. Promoting the Mergenthaler Linotype Company and its products. The Teletypesetter as a system.

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Sales Manual

The circa 1949 "Linotype Sales Manual," courtesy of William Spurling ( http://www.linotype.org/).

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Serial Publications

The Linotype Bulletin. Technical advertising postcards.

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Machines and Product Lines

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Subsystems and Components

Driving. Magazines and Magazine Racks. Mold Cooling. Pots, Heaters and Temperature Controllers. Quadders. Spacebands.

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Accessories, Parts and Supplies

Operator's Accessories (chairs, lamps, cabinets).

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Branding and Identity

Throughout their existence as a manufacturer of hot metal equipment, the original Mergenthaler Linotype Company did an exceptional job at establishing their brand identity. Here are studies of a few examples.

"The Hand that Keeps the World Informed."

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